What NOT To Expect From Your Website

Did launch your website on the hope that it would start generating leads or revenue immediately? Or worse, pay a substantial amount to a designer on the promise of instantaneous results? You are not alone! Most businesses now have websites, but few are maximizing their ROI. Why?

Many who have attempted to build their own website have by now, gotten professional help. They were undoubtedly dissatisfied by the lack of results. If they have not retained an expert, they should because unless you have the skills and training, it is next to impossible to compete with a site that is produced by a professional.

Most websites are launched on a series of false beliefs. The owner's ego often gets in the way of sound design. For instance, many believe that packing the page with every piece of available information will prompt consumers to call to learn more! Appreciate the irony and make your message to-the-point and easy to read. You want to give just enough information, using a high saturation of selected keywords and keyphrases, to prompt the visitor to make contact.

Don't be disappointed to find that an aesthetically beautiful website is not the key to success. Some of the most stunning websites on the market are invisible to search engine spiders! Many flashy special effects and certain scripts actually hide valuable content and keyphrases from the search engines.

Install site analytics from Google. By doing so, you will be able to evaluate site statistics. This is important information as it allows you to pinpoint behavior of visitors to your site. This enables you to make any changes to pages where you see patterns of negative visitor actions, such as quick click-off (called a "bounce"). Most owners think that the only relevant gauge of the site's success is how many sales were produced. While this is the bottom line, the site's main purpose is a lead generation tool. Look closely at the quality and quantity of leads and use site analytics to strengthen the weakest link.

Don't be misled that effective SEO (search engine optimization) will bring in traffic. This is a passive approach that depends on your target market typing in your specific keywords and selecting your site over millions of competing sites.

It takes time and effort to promote a website successfully. You need to make contact with your target market in the places that they seek information and where they play. Social media is not a waste of time. Take the traditional characterization of networking and multiply it by about a billion. People do business with those they know and trust, and with those that are trusted by people they trust. The friend of my friend is my friend! Take advantage of 21st century relationship building.

Blogs are another effective investment of time, building credibility in the targeted community. By giving helpful advice or information on a desired topic, you will become regarded as an expert in your industry. Bloggers have followers that opt-in to hearing their words of wisdom, their online reputation is stellar, and they network with literally thousands daily. Recent changes to search engine algorithms place a heavier weight to blogs, as they are regarded as fresh, relevant content.

Don't believe that meta-tagging certain keywords will bring SEO results. The fact is Google all but ignores meta-tag keywords because they are so easy to manipulate. The success in optimization lies in the ability to have powerful content focused on one or two concepts. Search engine spiders read the page as a human does… if the content is not relevant, Google will deem it so. In addition, the theory that the description of the site should be a promotion is false. Actually, the description is what the search engines will use to describe your page in the search results. You only have a sentence or two to entice the searcher to click your site rather than millions of competitors. Choose words wisely and use content from each page.

There is no silver bullet to produce overnight success. Success is built by using the methodologies outlined by the search engines to drive traffic to your site. Leveraging effective design, SEO and exposure, you will quickly build your online reputation resulting in increased traffic, more qualified leads and finally, sales.


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Wetcatwebs.com, Inc. is a cutting-edge website design, development and marketing support firm specializing in effective web strategies that produce sales results by delivering a powerful online presence and tremendous exposure. Find out more about SEO and generating qualified leadflow at => http://www.wetcatwebs.com