Generate Sales Using the Most Underutilized Technology - Smartphones!

"This is the time for us; now is the time for us to get behind this… We understand that the new rule is "Mobile First."-Eric Schmidt, Google CEO

"One-third of all Google searches via the mobile web pertain to some aspect of the searcher's local environment."-Diana Pouliot, Director of Google Mobile Advertising

By 2013, Google expects that 50% of all internet traffic will be from mobile devices. The fastest growth segment in the history of technology are smartphones. A smartphone-enabled website is now mandatory if you want mobile searchers to find you. A lot of effort and funding is going towards "find a business near me" technology. If you owned a restaurant, wouldn't you want to reach the Blackberry user that performed a search on their phone to "find restaurants near me"?

Wouldn't it be beneficial to you to reach those with GPS that use Google maps? Practically every business and service can increase revenue by having a smartphone-enabled site. The applications are far-reaching. Virtually any product or service that relies on direct consumer contact would be able to saturate the market and reach consumers anywhere and everywhere.

Mobile sites are designed to provide the best possible viewing experience exclusively on handheld devices, including iPhone, Blackberry, Android, Kindle, etc. All pages must be scaled to read easily on a small screen. The most widely used application to read content is thumb scrolling. The number of pages are reduced to help keep the visitor organized. The navigation buttons are placed where they are easily accessible. Since many devices do not have a "back" button that is easily locatable, sites provide them where needed. Flash is never used, as Apple's CEO, Steve Jobs, has banned it from the iPhones, citing performance and bandwidth concerns. All websites must have detection and redirect scripting that senses which device is being used and sends the customer to the best site optimized for their device.

Over 70% of the world's population now has a mobile phone, that's over 5 billion mobile subscribers, and in places like the US, it's 9 in 10 people.

So why aren't more businesses cashing in on smartphone-enabled websites? Most website design firms have not pushed website owners because they know that the websites they have already created have not delivered the ROI the owner hoped for. Therefore, it is uncomfortable to contact their clients about additional technology.

Since it is new technology and one whose full potential has not been realized, many smaller design firms have not taken the initiative to learn the new programming language. Many are waiting for technology which is expected to launch in a few years that will enable smartphones to access the internet and websites to display as automatically as desktops do now. Then there will not be a need to learn the modifications and programming.

Savvy business owners are reaching out and finding web developers to get to their target market where they live- on their smart phones and on the go.

For businesses wishing to gain a competitive advantage, a smartphone-enabled website now presents one of the most high impact means of expanding a client base and securing greater sales volume. Look at your competition. Lead your marketplace and establish your company where your prospects live before they do.


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Wetcatwebs.com, Inc. is a cutting-edge website design, development and marketing firm specializing in effective web strategies that produce sales results. We deliver a powerful online presence and supplement it with smartphone-enabled sites to bring tremendous exposure. Learn more about SEO and generating qualified leads at => http://www.wetcatwebs.com